Affiliate Marketing Fundamentals Explained
Affiliate marketing information by information providers
Affiliate marketing is a new dimension for traditional marketing and became possible with internet. Affiliate marketing awareness is growing with social media and companies are using social media for their affiliate promotions. In affiliate marketing an affiliate plays a pivot role as a free-lance advertiser for the company products and services and promote the products and services in their own resource areas for a commission. Affiliate marketing comprises a group consisting the merchant, the network, the publisher or affiliate and the consumer or the buyer. The market has grown exponentially and secondary tier of players, including affiliate management agencies, super-affiliates and specialized third-party vendors. Affiliate marketing and internet marketing are today here affiliate marketers are using internet marketing techniques like search engine optimization, email marketing, social media marketing, paid search engine marketing. Once the affiliate marketing was following orthodox techniques, such as publishing reviews of products or services offered by a partner. Affiliates also called publishers or associates or referrals use their resources like a blog or website or their social networks to promote the products and services for a commission. They have their methods to drive traffic to their websites where they promote the affiliate links. The Affiliate marketing concept originated from revenue sharing and commission payment system is an off shoot of e-commerce.
Affiliate marketing is useful to both advertisers and publishers. Many companies have their own affiliate programs to promote their sales. They have many advantages like
- they need not pay for print advertisement
- they need have physical sales force
Affiliate marketing is not limited to promoting product. It includes a sign up and giving email address, completing a survey where they leave their name and address
How the affiliate marketing works:
Having said that affiliate marketing is building link between the advertiser and the consumer through an affiliate or publisher and leading the visitors to the advertisers website and concluding the deal. For this a publisher has to sign up or register for the advertisers affiliate program, becomes an affiliate and gets a unique affiliate link. The link is with all the advertising material that the advertiser supply to the publisher and promote it in their website or blog or any other promotion tools. here come the name ‘cookie’ . A cookie stores information like user preferences, login or registration information, and shopping cart contents. A cookie used in affiliate marketing links is known as first party cookies. When the visitor clicks on the advertisement link on the publisher’s website, the cookie remembers all details like advertiser, publisher and commission amount and product details, called tracking details and stores for the prescribed period by the advertiser. The link stores information and called “parameters”. The parameters will store the data till the deal is complete.
Affiliate Marketing News
Useful Links where you can post your affiliate links