In order to optimize
a website to search engines few to many techniques are explained.
Important points to be noted are
Contest is of topmost priority for
search engine optimization. Remember to develop original relevant content.
Avoid duplicate content or repeat content. Give value added content to the
visitor. Structure the content with proper grammar and take care of
spellings. Your content must attract unique visitors and repeat
visitors. Highlight links. Bookmark relevant titles in a page
Keyword is is the only means to get
required results from the search engines. Keywords are important for a
website and also for visitors. Website designers should take care to have
keywords or catchy words in their page content for search engine
optimization and at the same time should not dump the content with
keywords. Keyword of a website must be in the domain name, anchor text,
title tag, description and first few lines of the content in a webpage.
Meta tags are html code and will not be
displayed on a webpage. The meta tags are used by search engines to fetch
information about your site. Search engines look for the content in the
meta tag to know details like your site objectives, motives, the author
and how you want the search engine to examine your content.
Anchor text is the word or words you
click for a hyperlink in your website. Example
health care info is a
hyperlink text here which takes you to healthcare info page of this
website. This hyperlink text or anchor text must be relevant keywords of
your site content.
Back links are backbone to your website.
More and more popular and high ranking back links to your website will
improve your website visibility for query or keywords words that
visitors searches for.
If you can select a domain name as your website content
most relevant keyword it helps a lot in search engine optimization.
Example if your site is all about hypertension you better have a domain
name registered in the same name or name related to it. You also develop
your URL and all linked pages relevant to the content of your pages.